Elevate Your Marketing Without the Full-Time Commitment

Strategy • Creative • Insights • Counsel

In today's environment, having a skilled marketing leader is critical for growth. But not every company needs a full-time CMO, CSO or CCO.

That's where I come in.

“Blisteringly funny and brilliant in equal proportions. I've never seen a more effective combination of business acumen, strategic judgement, creative sensibility and partnership. Jim is, quite simply, the perfect colleague, co-conspirator and comrade-in-arms for the toughest of marketing battles.”

Amy Fuller
Board Director, Executive Advisor, Chief Marketing and Communications Officer, 2023 Inductee to the Marketing Hall of Fame
“Jim and I worked closely together when I was leading Goldman Sachs' brand through the financial crisis and a brand crisis. He brought unique ideas, strategic insights and creativity that helped us develop what would become an innovative and award winning campaign. It's a rare person who has the sense of humor to make a crisis fun, and the brilliance to carefully thread the needle for a breakthrough solution. I feel grateful to have had that experience, learned a lot from Jim in the process, and think the world of him. Anyone who gets to work with him would be truly lucky.”

Lisa Shalett
Founder, Board Director, Former Partner and Head of Brand Marketing at Goldman Sachs
"I've worked with Jim on multiple brand-strategy developments, from small nonprofits to fortune 500 companies, and he is one of the best there is. Jim has multiple superpowers: His ability to get inside the heads of a brand's target audience; his ability to unlock the essence of a brand and its value to the market; and his ability to gain the full trust of clients during the process. Jim's the consummate strategist -- a creative problem solver, empathetic, fun to work with, and has a wicked attention to detail."

Jeff Risley
CEO of Risley Ranch
"Jim is a great creative leader for the modern communications environment. Equal parts vision and action, Jim knows how to lead teams to create excellent work. I had the pleasure of working for Jim twice, and learned an immense amount. Highly recommend."

Zachary Treuhaft
Chief Business Officer at VML
"I had the pleasure of working with Jim across a variety of different situations, from new business to existing clients. Jim has a unique combination of strategic, creative and managerial skills which made him a triple threat and a powerful addition to any team. His production, offline and digital marketing skills further set him apart from both a creative and communications planning point of view. I thoroughly enjoyed working with Jim (as did our clients) and look forward to crossing paths again."

Chris Goodman
Chief Marketing Officer at Crowe

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I bring more than 30 years of experience delivering strategic and creative solutions for a wide range of global B2B and B2C brands.

My leadership experience includes serving as Managing Director & Managing Creative Director of VML New York, and as President and Executive Creative Director of the iconic Young & Rubicam NY.

I’ve worked with businesses of all sizes, from startups to global brands, and offer a proven track record for creating, growing and repositioning brands; designing and implementing digital and traditional marketing strategies; identifying and developing loyal and talented teams; managing client relationships; providing advice and counsel to senior leadership; and, of course, growing revenue.

Today, I’m excited to bring that same level of expertise and experience to both brands and advertising agencies looking for high-level marketing leadership—on their terms.

Brands I’ve Worked With

Services

I craft bespoke strategies that align with your business goals, ensuring your brand delivers the right message, to the right audience, at the right moment in time.
From brand positioning to campaign planning, I help you develop marketing strategies that drive measurable results and create lasting impact.
Whether you need a fresh perspective, project oversight, or a seasoned viewpoint, I can help you and your teams create work that drives results and inspires.
Through insight, experience and hands-on leadership I work to ensure campaigns are impactful, on-brand, and resonate with the appropriate audiences.
I begin with thorough research and analysis to help identify and understand your audience’s needs, motivations, and behaviors, as well as the competitive landscape.
Then use those insights to drive smarter creative decisions, stronger brand positioning, and campaigns that truly connect and differentiate in the market.
My advisory services are tailored for C-suite executives in both client organizations and advertising agencies, offering strategic insights, leadership development, and actionable guidance.
Whether you're refining your vision, optimizing team performance, or navigating growth challenges, I can help you gain the clarity and confidence needed to lead with impact and drive success.

Elevate Your Marketing Without the Full-Time Commitment

Strategy • Creative • Insights • Counsel

In today's environment, having a skilled marketing leader is critical for growth. But not every company needs a full-time CMO, CSO or CCO.

That's where I come in.

Services

Marketing Strategy

Creative Direction

Customer & Competitive Insights

Leadership Advisory Services